At the risk of repeating myself (again and again), grantsmanship is about establishing relationships. Last time I talked about the relatively new phenomenon of social media in fund raising. Corporations and foundations have lined up with their own Facebook and Twitter pages to provide information about the grants they offer for schools and non-profits.
Relationships are two-way.
Does your school have a Facebook page?
If not, just know that the benefits of creating one extend far beyond grant seeking. The simplicity and ease of creating a social media presence has created a tidal wave of new web pages for schools. I’ll provide resources for developing your presence but it’s important to know that the design of your page is extremely important. The very simplicity of the media creates challenges for web site creators. You need to craft a page(s) that is arresting and clear, what will you want to communicate to visitors? How will you want visitors to communicate with you? Then stand back and be prepared for people “liking” you.